VW extends Art4All in the Neue Nationalgalerie – 70,000 visitors in 2023
For a year now, from January 5, 2023, entry to the Neue Nationalgalerie as part of Volkswagen Group Art4All has been free on Thursdays from 4 p.m. to 8 p.m. In total, around 70,000 visitors took advantage of free access to the Neue Nationalgalerie over 52 days in 2023 and took part in guided tours and event formats. The Volkswagen Group Art4All initiative will be continued in 2024 and will continue to enable numerous people to visit the museum free of charge.
Klaus Biesenbach, Director of the New National Gallery: “The New National Gallery is a unique place to experience art. We want this experience to be accessible to as many people as possible. In Volkswagen we have a partner for whom this goal is just as important and who supports us significantly in being an art venue for everyone.” Benita von Maltzahn, Director of Cultural Engagement at Volkswagen adds: “In order to strengthen our society, culture must also be strengthened. We need places to discover and experience creativity. That’s why we take responsibility and work with our partners to develop suitable formats that enable cultural participation for many people.”
Volkswagen Group Art4All
For a year now, from January 5, 2023, entry to the Neue Nationalgalerie as part of Volkswagen Group Art4All has been free on Thursdays from 4 p.m. to 8 p.m. In total, around 70,000 visitors took advantage of free access to the Neue Nationalgalerie over 52 days in 2023 and took part in guided tours and event formats. The Volkswagen Group Art4All initiative will be continued in 2024 and will continue to enable numerous people to visit the museum free of charge.
With the Volkswagen Group Art4All format, Volkswagen has been giving more people access to art and culture since 2018: with free entry to current exhibitions and collections as well as free educational offers. The project was developed jointly as part of the partnership with the Nationalgalerie – Staatlichemuseums zu Berlin.
